Make Your
Phone Ring —
Or You Don't Pay.
Local Service Ads put your business at the very top of Google with a trusted Google Guaranteed badge. You pay only when a real customer calls — not for clicks, impressions, or wasted budget.
How much will an LSA lead cost in your market?
Pick your line of business and ZIP — we'll show you the typical range.
The most trusted lead source on Google — and you only pay when someone calls.
Local Service Ads (LSAs) are Google's pay-per-lead program for local businesses. Unlike PPC where you pay for every click, LSAs charge you only when a verified customer contacts you directly through Google. Your business earns a Google Screened or Google Guaranteed badge — the most powerful trust signal Google offers.
Real local businesses.
Real results from LSA.
From HVAC contractors to cleaning companies, LSA puts the phone-ringing businesses at the top of Google.
We handle everything — you just answer the phone.
From account setup to ongoing optimization and dispute management, our team takes the full LSA workload off your plate.
Google has a short verification checklist — we walk you through every step.
Before Google issues your Guaranteed or Screened badge, your business needs to pass their verification process. Most businesses qualify. If yours doesn't, we'll tell you on our first call so you don't waste time. We handle the paperwork — you just provide the documents.
LSA is built for local service businesses
Google's Local Service Ads program covers a wide range of service categories. If your business runs on booked appointments and phone calls, you almost certainly qualify.
Pick the plan that fits. No surprises.
Commit longer, pay in full, and save more. 3-, 6-, and 12-month packages are priced as a one-time upfront payment. Setup fee waived on the Platinum Package.
- Google LSA account creation & full configuration
- Google verification walkthrough (background check on us)
- License & insurance submission to Google
- Service area & job type optimization
- Monthly bid strategy adjustments
- Active spam call & bad lead disputes
- Monthly performance report
- Review strategy guidance
- Dedicated account contact
- Everything in LSA Management (above)
- Monthly Google Business Profile optimization
- GBP post creation & scheduling
- Review response management
- Review generation strategy & platform sync
- Photo & Q&A profile management
- Combined Google performance dashboard & reporting
- Priority support & dedicated account manager
- GBP reviews boost your LSA ranking — both channels compound
All plans require a separate Google ad spend budget billed directly by Google — not through Complete360. We only charge for setup and management. Typical starting budgets range from $500–$1,500/mo depending on your market and category. We'll give you a specific estimate on your strategy call.
144+ reasons Arizona businesses trust Complete360
Real results from real local service businesses across Arizona and the US.
Let's put your business
at the top of Google — today.
Book a free strategy call. We'll review your business, confirm you qualify for the Google Guaranteed badge, and give you a realistic cost-per-lead estimate for your market.
Mon–Thu 7am–4pm · Fri 7am–1pm MST · No pressure. No obligation.
Everything you need to know about Google Local Service Ads
Still have questions? Call us at (866) 527-6205 — we're glad to walk through it.
With Google PPC you pay every time someone clicks your ad — even if they never call you. With LSA you only pay when a customer actually contacts you through Google. LSA ads also appear above PPC results in the search page, carry a Google Guaranteed or Screened badge, and display your star rating right in the ad. For most service businesses, LSA delivers a significantly lower cost-per-lead than PPC. That said, LSA and PPC complement each other — our Platinum Package covers both angles by optimizing your Google Business Profile alongside your LSA ads.
The $499 setup fee applies to the LSA Management plan and is collected at onboarding alongside your first month's payment — so your total day-one charge on that plan is $848. The setup fee is waived entirely on the Platinum Package, which is one of the reasons the bundle represents such strong value. If you already have an active, verified LSA account in good standing, ask us on your strategy call — we review those on a case-by-case basis and may waive or reduce setup depending on the account's condition.
From kickoff call to live ads is typically 1–3 weeks. The main variable is Google's verification timeline — background checks and license reviews can take a few business days on Google's end. We initiate everything in parallel so nothing waits on something else. Once verified, ads can go live within 24 hours of us activating the account.
Ad spend is set by you and billed directly by Google — it's completely separate from our management fee. Most of our clients start with a $500–$1,500/mo ad budget depending on their market, industry, and how aggressively they want to compete. We'll give you a specific recommendation on your strategy call based on your area and category. You control your budget and can adjust it anytime.
Google allows you to dispute leads that don't match your advertised services — spam calls, solicitations, wrong job types, repeat contacts, etc. On both management plans, we actively review your lead history and submit disputes on your behalf. Approved disputes are refunded as credits to your Google account. This is one of the most valuable parts of our ongoing management — left unmanaged, a typical LSA account loses 15–25% of budget to undisputed bad leads.
The Platinum Package bundles LSA Management ($349/mo), Google Business Profile Management (normally $349/mo), and Reputation Management — all for $599/mo. That's a significant saving, but more importantly, your LSA ads and your GBP work together: a well-optimized GBP with strong reviews directly improves your LSA ranking because Google's algorithm weighs your ratings and review volume when deciding who to show first. Running both under one team — with one performance report — produces materially better results than managing them separately.
Yes — the 3-, 6-, and 12-month commitment tiers are paid in full upfront in exchange for the discount. That's how we're able to offer 10%, 20%, and 30% off the monthly rate. There are no contracts or penalties — you simply pay the full period amount at the start. If for any reason things don't work out mid-period, unused months are non-refundable, but there's no additional fee or obligation. Month-to-month plans stay flexible and can cancel with 30 days' notice. Most clients start month-to-month, see results in the first 60 days, and then lock in a 6- or 12-month rate to maximize their savings.